George Jones, founder of Bathing Beauty is an Osteopath and Ex model (she counts amongst her campaigns Burberry, Emporio Armarni and De Beers Diamonds). During her modelling years she became interested in natural products and began formulating her own. From there grew Bathing Beauty, which George runs along with her Osteopathy clinic in Wales. In her own words:
'Diet and lifestyle have a large part to play, but so does what you put on your skin. It is the largest organ of your body and can absorb up to 60% of the product you expose it to.
I believe that a beauty product should be free from synthetic additives and be able to work on a THERAPEUTIC level, to do you good.
I also believe that we ALL need to be responsible for this planet, and as such, I aim to use packaging that is either reusable, recyclable or biodegradable.'